About Qounted — a purpose-driven business advisory and accounting firm supporting organisations across New Zealand.
About Us
Kia ora
I am Zahraa
BCom, CA, CPP
Managing Director
A Chartered Accountant with in-depth professional experience across New Zealand’s diverse financial landscape. Throughout my career I have had the privilege of working across various sectors, including commercial and retail, charitable trusts and for purpose organisations, government-funded entities as well as the health, disability and education sectors. This included the Inland Revenue Department, Guardian Trust, Pumpkin Patch, St John and Te Roopu Taurima.
I am passionate about partnering with Small and Medium Enterprises to enhance their financial performance and drive business growth. I take pride in advising on effective strategies that support their long-term success, from streamlining financial operations to identifying new opportunities for development.
these multidisciplinary sectors,
I provide invaluable support to recipient organisations, assisting them with revenue recognition, financial reporting, in-depth performance and cash flow analysis, tax compliance and strategic budgeting and forecasting. I understand the unique challenges faced by these organisations and work to ensure compliance while also improving financial transparency and efficiency.
Financial Reporting Services,
Including monthly management reports and annual financial statements that meet IFRS/PBE audit-compliant standards. My commitment to providing reliable, accurate, and timely financial insights helps organisations navigate complex financial landscapes with confidence.
Certified Professional,
I ensure that your organisation benefits from the latest cloud-based accounting tools, giving you access to real-time financial data, accurate reporting, and seamless integration, all designed to deliver high-quality outcomes.
Our Values
At Qounted, our name is derived from the word “accounted,” reflecting our core purpose — ensuring clarity, accountability, and accuracy in financial management. These principles guide how we work with our clients, support our team, and contribute to the wider community.
Excellence
We strive for the highest professional standards in everything we do. Our work is built on strong technical expertise, attention to detail, and a commitment to delivering accurate and meaningful financial insights that support better business decisions.
Integrity
Trust is at the centre of our profession. We operate with integrity, uphold strong ethical standards, and maintain audit-ready processes to ensure our work is reliable, compliant, and of consistently high quality.
Transparency
We believe financial information should be clear and accessible. Our goal is to help clients understand their numbers, not just process them, so they can confidently plan, grow, and make informed decisions.
Community & Collaboration
We believe financial knowledge should be shared and accessible. As part of this commitment, Qounted partners with Unitec’s Master of Professional Accounting programme, providing internship opportunities where students gain practical accounting experience within a professional practice. This initiative helps students transition into the workforce while contributing to the future of the accounting profession.
Sustainability
Sustainability is embedded in the way we operate. Qounted is a cloud-based, paperless practice with fully digital client management. Our operations are supported by energy-efficient office practices, flexible and hybrid working arrangements, and a strong focus on training and upskilling our team.
At Qounted, we believe accounting should create clarity, empower businesses, and contribute positively to the communities we serve.